to ensure that individuals do not suffer through lack of knowledge of their rights and responsibilities or of the services available to them, or through an inability to express their needs effectively

to exercise a responsible influence on the development of social policies and services, both locally and nationally.

to make CAB services accessible to everyone in the community

to achieve the highest possible quality of advice

to make West Berkshire CAB a vibrant and enjoyable place to work

to make West Berkshire CAB an efficient and cost-effective organisation.